Innovative Approaches to Farm-Direct Marketing in Underserved Communities
While farmers’ markets are popular throughout the state, they haven’t proven successful in every community, resulting in food deserts even in food-rich California. This workshop will demonstrate the benefits and challenges associated with farm-direct marketing in underserved communities, and will highlight examples of innovative solutions in the field. Participants will hear from an urban farmer, a farmers’ market manager, and a non-profit running a “mobile farmers’ market” food truck, all which focus on strategies for creating community engagement, empowerment, and buy-in, and aim to overcome geographic and economic barriers to healthy food access for low-income and other underserved populations. This workshop is ideal for the farmers’ market manager who is looking for innovative ways to expand opportunities for farmers and food access beyond the certified farmers’ market model.
Moderator: Carle Brinkman, Farmers’ Market Access & Equity Program Manager, Ecology Center