Successful Strategies to Increase CalFresh Customers at your Farmers Market

Mon, October 30
1:15 pm - 2:45 pm
Assembly Room 1

Successful Strategies to Increase CalFresh Customers at your Farmers Market

Farmers’ markets should be places where all community members, regardless of income, can come enjoy delicious, CA grown foods. In this workshop you will learn about the many benefits of bringing more CalFresh customers into your markets, including the benefit to farmers, local food systems, and public health. We will explore innovative strategies to promote and market your CalFresh incentive program as well as how to incentivize CalFresh use. Presenters will address the most successful, cost-effective strategies for CalFresh promotion, and discuss how to design strategies that meets the needs of your community.